Kate Spade

The general aesthetic of Kate Spade is fun, colorful, and feminine. Their ads are filled with whimsical and quirky designs. Kate Spade conveys a very particular image that many women aspire to.  Polka dots, glitter, and stripes are plentiful. Everything about the brand is preppy and polished, while maintaining an air of whimsy.

Their ads consist of bright colors and designs, frequently the color pink. Kate Spade has become iconic; it represents a modern woman with classy retro influence. The brand's motto is "Live Colorfully," and it lives up to that. The whimsical elements are very visible in their novelty handbags. 

Kate Spade has advertised with several celebrities in recent years. Anna Kendrick was featured in an ad campaign, in which she experiences quirky misadventure. She interacts with Lily Tomlin, Gloria Steinhem, and Zosia Mamet.

Here, she is mistaken for Lily Tomlin's yoga instructor.

She inadvertently ends up dining with Gloria Steinem.

She and Zosia Mamet share a taxi by mistake.

All of these women are white self-identified feminists. In Gloria Steinem's case, she is a feminist icon. Kate Spade does feature some models of color in their ads, but they contain (of course) primarily white models. The company's aesthetic is generally classy, quirky, feminine, white women.  These celebrities very much reflect that. The fashion industry as a whole has a huge diversity problem in many ways. and Kate Spade is no exception. Carefully chosen poster-women and carefully chosen designs and color schemes give Kate Spade Clothing a distinct image.